As an optician, you want to provide your patients with excellent service always. Having a virtual-frame gallery on your website does just that. Do you want to provide your patients with outstanding service anytime and anywhere? Having a virtual-frame gallery on your website does just that. The COVID-19 pandemic has been challenging for both individuals and businesses. As a result, there’s a significant change in our lifestyles and how they operate. This change has led to disruption and uncertainty. Hence, the need for reflection and planning.
A virtual frame gallery
The pandemic has led to a massive change in the way you could do business. A lot of questions arise that you need to provide answers to;
- How do you get patients to your practice the safest way possible?
- How do you give them a comfortable experience?
- Some patients may be hesitant about coming in for an appointment or a glasses try-on, how do you solve this?
To provide answers to these questions, you must shift your business online to a more user-friendly model (a virtual frame gallery). Such that patients won’t need to leave the comfort of their homes. Make your eyewear collection accessible to your patients, and maintain your responsibilities to them regardless. A virtual-frame gallery is a great way to go about it.
A virtual-frame gallery will bring your products to your target audience in a way that they’ll appreciate. They get to choose what they want before visiting your practice, that is if they must. Thus, serving you both time.
What is a Virtual-frame gallery?
Businesses are having to adapt and be flexible to meet the changing needs of their customers. For you, an eye care provider, it is crucial that you make your collection readily accessible. Although you may have a sturdy online presence, you still require a virtual-frame gallery.
A virtual-frame gallery is precisely what the name implies; a gallery. It allows your patients to browse and select their frame of choice from the comfort of their couch. As a result, you can to stay engaged with them always, pandemic or not.
Studies show that eye care practices that meet their patients need virtually see continues success. Also, customer loyalty as they can find out what you have to offer without leaving their home. A virtual frame gallery comes with a lot of benefits;
1. Generate Website Traffic
A virtual-gallery allows you to showcase your eyewear collection. Also, give your patients a way to envision that particular product on their face. You attract new customers to your practice and engage existing patients. Thus, generating website traffic and improving your google ranking.
2. Save Time
Some patients will walk into the practice out of curiosity, and not necessarily to buy. The same goes for phone calls patients will call to make enquiries. Meeting or talking to each of them is no doubt time-consuming, given that some are just curious and have no intention of buying.
However, with a virtual frame gallery, potential clients or customers can see your collection on the computers. Therefore, those calling will be the ones interested and probably just asking for more information. So also those coming into the practice. As a result, this saves you both some time. And you can focus on other aspects of your practice.
3. No Sanitation Required
Keeping try-on frames clean can be a bit of a hassle considering this pandemic. Your practice may opt to use trays to sanitize frames for customers, but that will take some time.
However, this doesn’t have to be the case. With a virtual frame gallery on your site, customers can try on glasses from their homes. Therefore, leaving you and your staff with fewer frames (or non) to sanitize each time a patient will like to try them on.
4. Customer Convenience
For a patient to come into your practice for a try-on, he or she must most go outside her home. And for those with busy schedules or large families, This can be quite inconvenient. Sometimes a parent will have to reschedule a try-on for her children because of the hassle of having to drive to the practice. Imagine offering this busy parent a try-on from her home! They’d be thrilled. Happy customers result in customer loyalty which of course is of utmost importance for business.
“One satisfied customer is the best business strategy for all”
A user-friendly virtual frame gallery will make the pandemic eyecare experience safe and convenient for your patients. Who says no to convenience?
5. Built-In Catalogue
A virtual frame gallery is a built-in-catalogue. With a virtual frame gallery, you can update your online database with the available products. Patients will call your practice to make enquiries about particular frames or lens. However, with an updated database, you won’t have to receive such calls. Also, customers will be able to try-on their favourite frames and see precisely what you have to offer.
6. Showcase Quality
A potential customer doesn’t need to come to your practice to see the quality of frames you have. You get to show them. They’ll come to your practice already knowing what you have to offer. Showcasing quality keeps your visitors engaged on your site for long periods. Thus, reducing bounce rates.
7. Customer Relationship Management
Virtual galleries can introduce your target audience to your eyewear collection. Also, your practice and the values that you hold. Thus, increasing your chances of conversion.
8. Quality Backlinks
By the time one person is satisfied with your gallery, they’ll have no problem sharing it. And every time they do, your site receives a backlink. Thus, establishing your authority online.
Quality backlinks are a key ranking signal. They do not only strengthen your reputation they increase brand awareness as well.
9. Stand Out from the Crowd
It is no news that a lot of practices out there wish to make a name for themselves. The more traffic and links you get, the more people will find out about your site. A virtual frame gallery can give you a competitive edge and make your practice stand out.
Don’t have a virtual frame gallery on your website yet? Looking to talk to an expert? Contact us
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