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 Blog Marketing is also a content strategy marketing strategy, it therefore involves the use of blogs to address potential customers directly, with the aim to achieve customer loyalty for your brand.

Different methods are used in an interest group built based on blog marketing. In addition ,Readers however interact more with the producers of content, when it is informative and entertaining, which therefore increases brand loyalty.

          ”Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers”.

                  – Brain Clark

Blog Marketing is above all known as World Wide Web evolution strategy derived from original webloggers. However, The term “web log” became “weblog” which has become today’s “blog”.

Blog Marketing Benefits-

For instance, In 2017 Blog Marketing showed increase lead flow by 60% and similarly 700% in some cases. Above all these leads will buy a product employing tactics. Blog Marketing is an integrated part of content  strategy, which has proven an effective way to develop leads and prospects, Above all these leads will buy a product or service from the company employing this tactic. It is produced on the pages of  commercial websites. The revolutionary ease of use with website formats like WordPress and Hubspot do not require webmaster services to move, add, delete, and update content on a Website. Blog Marketing content relies on personas, which are also called customer profiles, similarly, Personas are defined by the use of search habits of website visitors’ keyword searches and website behavior. Blog Marketing utilizes several other information-mining systems that record visitors’ interactive behavior on a website. This website tracks persona actions and retrieves their data. This data then becomes the purpose for the content of the business blog.       A blog is the purpose for all content  goals. Businesses can use their blog’s content on Facebook, Twitter, LinkedIn, and for eBooks and email newsletters or anywhere they distribute content.

Elements and Components of Blog Marketing

Sprout Content, an industry leader in “the business of conversation”, offers the following reasons for businesses to incorporate Blog Marketing:
  • Blogs use simple platforms that allow for connecting with and sharing timely and meaningful information for a direct information channel to customers.
  • Search engine optimization (SEO): Search engines rewards valuable contents, in other words, they are regularly published.
  • Companies don’t need the services of a webmaster to implement Blog Marketing because of the development of revolutionary blogging platforms like WordPress and Hubspot.
  • Businesses that blog can accumulate up to 60% more customers.
  • Blogs give a company a voice and connect its audience to new products and services, news, timely information, market trends, and to what happens at the company beyond its website.
  • It showcase a company’s expertise and influencers and establish industry credibility.
  • It establish two-way conversations with customers, industry associates, and potential buyers by creating a comment section below the blog. This can build confidence in the company and can increase sales.
  • It includes creating a  calendar similar to an editorial calendar and keeps a company centered on content marketing goals.
  • It’s a public relations tool. News outlets and journalists pay attention to high profile blogs and bloggers.
  • A business must define who its audience is and why it is blogging to that demographic. This tightens up the purpose of the company’s marketing strategies.
  • Companies can promote their brand stories, relay company philosophies, highlight employees, and reveal innovative ideas through blogging. This lets customers and prospects understand how that business can help solve customer problems with its products and services.
  • Blogs are long-term assets and extremely cost-effective, maintaining a content curated page on their website ,which drives SEO.
  • Companies can take advantage of blog analytics which keep a log of click-through rates, trending topics, social media shares, comments, and what days and times of the day the blog receives the most visitors.
  • Sprout Content declares that blogging is inspiring. Employees involved in their company’s Blog Marketing process, which therefore begins to see new ideas in everyday events of life wherever they go.

  In conclusion,  Every brand needs blog marketing as a strategy for exposure of your brand to the audience.

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