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Four Steps To Improve Conversion Rate Optimization

Conversion rate optimization is the process of increasing the percentage of users, or website visitors to take a desired action.

A practice is not all about website , however, improved site  performance can be gathered,  refining your strategy based on user behavior.

     “Every aspect of marketing is entirely useless unless it produces conversions.”            — Jeremy Smith.

Here are four steps for improving conversion rate optimization on your company’s website:

  1. Customer Reviews
    When you add customer reviews and testimonials to your website, it’s a good way of improving Conversion rate optimization. By adding this reviews and testimonials, it helps to increase conversions and client’s engagement.
  1. Data Analyzation
     There are different Conversion rate optimization strategies, for your practice to adopt. Your practice can look for problems, barriers to misplaced calls to action and easy-to-escape conversion paths. By assessing your conversion  goals on your website, you’ll  identify the problem areas where you are losing your audience.
  1. Testing-
    After your problems in the conversion path has been identified, you can begin the A/B testing to learn how to improve conversion rates. Your practice should ensure they change the mode of action, by making  the amount of information, you request on a site isn’t too overbearing.  By studying this test, you end up seeing what works best for visitors in each area of your site.
  1. Dedication-
    For a practice to indulge in Conversion rate optimization testing, it’s best to  know it isn’t a one-and-done solution. It requires dedication to testing over the long term. Your practice should search for new ways to improve site functionality and performance based on user behavior and A/B testing. A practice without dedication can achieve a high CRO and therefore no profits.

      In conclusion, It is difficult to execute on an ongoing basis if you have a poor back-end content management system, moreover without a great marketing team, you will struggle to organize, test and make changes that improve CRO. There are various steps to improve CRO, but most importantly as seen on the below image, many basics surround a CRO to function properly.

         “Conversion rate optimization really isn’t about optimizing web pages, it’s about optimizing decisions and the page itself is a means to an end but not an end itself.”                    — Michael Lykke Aagaard. Image source-
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