How To Advertise Your Optical Practices Online

   Optical Practices are hesitant about promoting through marketing, advertising and publicity measures. Opticians are practitioners who help fit vision-correcting devices to help treat sight problems.

         ‘‘Almost nothing need be said when you have eyes.”                            ― Tarjei Vesaas.

It is important in this modern world, to advertise your Optical practices online and with the best strategic plan. There are various ways, below are five important strategies-

1. WEBSITE-

Every optical practices are rated first by the Website design and that is marketing by itself. Every single page must have one call to action, when someone is on your site, it should be obvious what you want them to do. Optical practices website should contain below in details

• Call to book your appointment!
• Fill out this form for a free eye exam.
• Book your appointment online – CLICK HERE
• Mobile-Friendly. Your practice’s website should work well on mobile devices, half of internet traffic is on a mobile device.
• Your site should not have animations and unnecessary elements that slows your site down, else people start to leave.

        2. SEO- 

SEO stands for “search engine optimization”. Websites that show up high in Google’s search results have done a great job of optimizing their site. Your optical practice has to focus a lot on it’s SEO in order to rank very high on Google searches. For SEO to function, your optical practice needs below in check-

• Your practice should have your phone number, address, business hours on the page. This helps Google know you’re a local business and organize their results accordingly.
• Google rewards websites that do the best job of explaining things. Talk about all the things that your optical practice does well, those things are important. Make individual pages to describe each service/product you provide.
• Install Google Analytics on your site. Until you know how many people are coming to your site and where, you’ll never know what you need to do to make it better.
  3.  EMAIL SIGNUPS AND NEWSLETTER-

Not everyone is ready to be a customer at first, sometimes they just want to learn more about your practice or interesting articles you’ve written. As you collect website visitor emails, it’s important to send out newsletters. As an optical practice been in contact with your potential customers on a regular basis, ensures that you’ll be the first option, as soon as they have a need that fits what your practice does.

     4. REFERRAL PROGRAM–

It’s important to attract audience and with a catchy headline, it’s possible. You can gain attention with one short sentence and explain the benefit of joining at the same time. Think about it as giving back to your customers, when they know how appreciated they are by your practice, they become more engaged in your brand. Examples of catchy headlines are below-

• Refer your friends and get $10
• Spread the love, and get your eyes checked for free!
• Invite your friends and earn a free checkup
• Buy three, Get one for free
• Book an appointment and get a free t-shirt
• Be sure to thank your referral source as well.

       5. PPC-

PPC stands for “pay-per-click”. It’s ads are those ads in Google above and below your search results. As you work on the SEO of your site to rank higher in Google, it also helps to pay for clicks. If you want to be the top result for “optical practice in [your city name]” it may be good to use some PPC, while you’re getting your SEO working. Below is a clear example, paying ads also includes on all social media apps for better outreach.  

   In conclusion, every modern-day Optical Practice has to adjust to the world going digital and online business becoming the order of the day. Ensure your optical practice has a creative strategy to advertised and get more clients to grow your practice. The more the Adverts, The more the Clients.

Resources: 1. https://www.salesforce.com/blog/2015/04/takes-6-8-touches-generate-viable-sales-lead-heres-why-gp.html 2. https://www.invespcro.com/blog/customer-acquisition-retention/   Image Sources-  http://nexonta.com/blog/a-brief-history-of-paid-online-advertising-continued/ https://www.onlineinnovations.com/why-small-businesses-need-online-advertising