Content Marketing

Embracing E-Commerce In Your Practice Growth

Embracing E-Commerce In Your Practice Growth

In previous times, buying eyeglasses was a traditional affair. You’d visit your optician, get a refraction, and browse a couple of frames in-store to pick your choice. With the rapid changes in times, e-commerce is changing how we purchase eyewear,...

February 8, 2024

Strategies to Attract New Patients to Your Practice

Branding Content Marketing Customer service Online presence Social Media

Strategies to Attract New Patients to Your Practice

In the fast-paced world of healthcare, adopting effective online marketing strategies becomes imperative for attracting new patients to your practice. Traditional methods like shared flyers, newspaper ads, and billboards are no longer sufficient in this digital age. To ensure the...

February 6, 2024

Content Marketing Social Media

Content Tips For Your Optometry Marketing Strategy

Content marketing for optometry is about creating content that will interest your target audience and make them patronise your practice. But this is done through the digital world. With so many potential customers online, the opportunity of your content locking...

October 11, 2022

How Video Marketing Can Attract A New Client

Business Content Marketing

How Video Marketing Can Attract A New Client

Videos have gone way beyond just movies and music videos. They play a massive role in driving customers to your business and could also stick to so many people’s minds. In 2017, it was estimated that over 50% of new...

August 8, 2022

Blogging Branding Business Content Marketing influencer marketing Marketing

FOUR MARKETING PLATFORMS TO CREATE BRAND AWARENESS

Brand awareness is the level of recognition on marketing platforms towards your target audience for brand awareness. For your brand to grow with a broad audience, your marketing strategy has to be top-notch. However, there are several marketing platforms to...

August 13, 2021

Blogging Branding Business Content Marketing Customer perception Marketing Online presence Social Media

THREE REASONS FOR GOOD CUSTOMER PERCEPTION

In every business world, what your customers perceive your brand as, is very important. If your customers perceive your business as good or bad, it will definitely determine if your brand grows or depreciates ...

August 13, 2021

Branding Business Content Marketing influencer marketing Marketing

BENEFITS OF INFLUENCER MARKETING TO YOUR PRACTICE

Influencer marketing is a form of social marketing involving endorsements from influencers, with an expert level of social influence in their field. (WIKIPEDIA) In this article, we will be discussing the benefits of influencer marketing to your practice. “People do...

July 16, 2021