Eye-care Practice needs branding as a major marketing tool to help create image awareness and consciousness.
What is branding?
Branding is a marketing practice in which a company creates a name, logo, or design that is easily identifiable. Moreover, this helps you to identify a product and distinguish it from other products and services.
Who are Eye-care Practitioners?
Eye-care practitioners are referred to as OPTOMETRISTS. They are healthcare professionals who provide primary vision care. Healthcare that ranges from sight testing and correction to the diagnosis, treatment, and management of vision changes.
How to build an eye-care practice?
If you’re looking to get your eye-care practice in front of customers, start by increasing your brand awareness. However, every business has its own way of marketing their products, which makes it stand out. Although, every optical practice should have its own unique selling point.
Let’s see how can you determine and align your brand’s USP? In order for you to determine your practice USP, here are 3 major steps to follow.
1) Establish a Unique Selling Point
In this paragraph, we are going to see how you can establish a unique selling point for your practice. For instance, as an independent eyecare practitioner, establishing a USP will help enhance the growth of your practice. Above all, having a credible USP will help increase market productivity and profitability.
USP is the basic underlining foundation to help grow your optical practice. After this, you will need to nurture your practice and pay close attention to your USP. In addition, take a closer look at what your practice can offer and compare it to that of your competitors.
Exploring the eye-care practice field both locally or internationally will help expose you to what’s going on in the optical world. However, you can do this by attending trade fairs, surfing the internet. This will help bring your business closer to the cutting edge of your practice.
Having a complete user experience, online or in-store, will compel them to choose or visit your practice.
For instance, lens personalization can be seen as a compelling reason to revisit your practice. Being able to offer patients a personalized pair of lenses designed to meet their visual needs can be a form of brand value. You need to offer quality services to your patients to ensure they keep them coming back to you.
Location is a major key that will help you consider how to market your USP. It will help you discover the base level of knowledge that the people in the area posses. Also, it will help you plan a proper marketing campaign that will be suitable and relatable to those in the community. However, it’s a plan that utilizes a range of media like local print publications, Social Media Ads, and campaigns, to educate people.
3) Influencer Marketing
You have to look for online influencers within your community to help reach your targeted audience. Influencers could be vloggers, Facebook, or Instagram users with high follower-ship. Influencers who talk about every and anything that could fit within the demographics you are trying to target. Invite them in and ask them to vlog or photograph their experiences of your brand and share a story on their Facebook or Instagram page.
Book a 1-on-1 FREE consultation appointment with our Optical Social Media Experts to see how we can make your practice flourish social media.