The 5 Biggest Challenges Faced by Optical Practices and How Raven Software Solves Them

Uncategorized The 5 Biggest Challenges Faced by Optical Practices and How Raven Software Solves Them Posted by Abubakar sanni on May 21, 2024 Running a successful optical practice requires a delicate balance. You must deliver exceptional patient care, ensure smooth daily operations, and stay competitive in an evolving market. But let’s face it: opticians face […]

Branding: Steps on How To Grow Your Eye-care Practice

Optical Practice Branding: Steps on How To Grow Your Eye-care Practice Posted by Abubakar sanni on June 23, 2020 There are 3 major steps to help you consider how to build your brand and become much more than just been a “local independent practice” 1) Establish a Unique Selling Point: As an independent eye care practitioner, […]

Business Blogging: Why its Essential for Optical Practices

Blogging Business Blogging: Why its Essential for Optical Practices Posted by Abubakar sanni on May 7, 2020 Blogging is an essential aspect when it comes to marketing your optical practice, it provides a long-lasting channel to boost your reputation and generate leads. Here’s how….  For you to run a successful optical practice, you will need […]

How To Build A Strong Brand Image and Boost Conversions

[vc_row][vc_column][vc_column_text]Marketing a business may seem like a straight-forward process of creating content, running paid campaigns, and engaging with the audience. But, is this process enough to get sales and revenue? How can a marketer build a strong brand image that connects with the target audience and triggers a buying decision? Potential customers convert into regular […]

How To Choose The Best Blog Topics

[vc_row][vc_column][vc_column_text] When selecting a blog post topic, there are generally two paths you can take. You can choose to write about trending topics — those that are popular right now but have a limited lifespan. Or, you can choose to write about evergreen topics — those that are popular now, and will continue to be […]

Why You Need a Website in 2019

Having a website is crucial to a small business’s growth. If you rely on social media as a website substitute, you cede control to someone else.