Blogging

How You Can Boost Your Practice’s Profitability

You must try several things simultaneously to increase your practice’s profitability. These include winning marketing strategies, retaining your most important employees, including eyewear sales in your practice’s operations, and even offering virtual check-ins to give your patients the option of...

March 28, 2024

Embracing E-Commerce In Your Practice Growth

Articles Blogging Content Marketing Social Media

Embracing E-Commerce In Your Practice Growth

In previous times, buying eyeglasses was a traditional affair. You’d visit your optician, get a refraction, and browse a couple of frames in-store to pick your choice. With the rapid changes in times, e-commerce is changing how we purchase eyewear,...

February 8, 2024

Benefits Of Social Media To Your Practice

Blogging Online presence

Benefits Of Social Media To Your Practice

Social media is all about being creative and applying strategies. This may look enormous, but it is worth doing it compared to its benefits (if done right). Do you know that over 90% of marketers use social media as one...

October 31, 2022

4 Digital Marketing Tips to Grow your Optical Practice Online

Articles Blogging Online presence Optical Practice

4 Digital Marketing Tips to Grow your Optical Practice Online

Every online business aims to become more visible on search results, drive more traffic to their website and increase their customers/users’ conversions. As an optical practitioner, you want all of these and even more. To achieve all, here are 4...

June 14, 2022

Blogging seo tools

Top SEO Hacks For Your Blog

SEO hacks are a must-have for your writing. “Quality over quantity”! Does this sound familiar? You’ll hear this particular phrase repeatedly like a broken record when it comes to content marketing. This is mainly because so many firms are solely...

February 28, 2022

Blogging

8 Tips For An Amazing SEO Blog Post

Writing a great SEO blog post is vital for your content. Search engine optimization is a smart way to attract readers to your blog and boost your website's visibility. While writing a captivating excellent blog is only half the battle...

December 10, 2021

Blogging Branding Business Customer perception Customer service Marketing

DO I NEED A CUSTOMER SERVICE DEPARTMENT?

Customer service is one of the most important departments of a company. Having a bad customer service is moving towards a road of loss. A company with a customer service department equals success. Unfortunately, most small businesses have the mentality...

August 27, 2021

Blogging Branding Business Content Marketing influencer marketing Marketing

FOUR MARKETING PLATFORMS TO CREATE BRAND AWARENESS

Brand awareness is the level of recognition on marketing platforms towards your target audience for brand awareness. For your brand to grow with a broad audience, your marketing strategy has to be top-notch. However, there are several marketing platforms to...

August 13, 2021

Blogging Branding Business Content Marketing Customer perception Marketing Online presence Social Media

THREE REASONS FOR GOOD CUSTOMER PERCEPTION

In every business world, what your customers perceive your brand as, is very important. If your customers perceive your business as good or bad, it will definitely determine if your brand grows or depreciates ...

August 13, 2021