An Optical practice without a marketing plan is a charity case. Optical Practices starting up a new brand or redesigning their practice should know making plans doesn’t only include store and services to be rendered and price lists. In addition,...

    As an optical practice owner, you should know that a customer review can grow your practice if used correctly.  What is A Customer review?     A customer review is a review of a product or service made by a customer who has purchased and used...

Every optical practice needs amazing digital marketing ideas in order to grow. From creative strategies to attract clients to marketable ideas to keep the clients. There are various digital marketing ideas for optical practice to grow, here are the top...

   Optical Practices are hesitant about promoting through marketing, advertising and publicity measures. Opticians are practitioners who help fit vision-correcting devices to help treat sight problems.          ‘‘Almost nothing need be said when you have eyes.”                            ― Tarjei Vesaas....

E-mail marketing is the act of sending a commercial message, typically to a group of people, using e-mail.  It involves using e-mail to send advertisements, requests business, or solicit sales or donations. In this digital age, e-mail is essential for all healthcare...

Conversion rate optimization is the process of increasing the percentage of users, or website visitors to take a desired action. A practice is not all about website , however, improved site  performance can be gathered,  refining your strategy based on...

 Blog Marketing is also a content strategy marketing strategy, it therefore involves the use of blogs to address potential customers directly, with the aim to achieve customer loyalty for your brand. Different methods are used in an interest group built...