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Chadderton Opticians

Chadderton Opticians

Independent Opticians · Manchester, UK

Chadderton optician is an independent practice with over 40years experience committed to meeting all of their client vision needs. Their specialties are optical services, optometry and eyewear.

Chadderton Optician has its headquarters in Oldham. It’s a firm that has been committed to serving the needs of the people since 1978. They also offer a selection of prescription glasses, contact lenses and designer sunglasses from brands such as chopard,mulberry,tiffany and co,Giorgia Armani, Ray-ban, victoria Beckham, Gucci, Bulgari, Hublot, Coach, Hugo Boss, Prada and much more.

Pain Point

Chadderton Opticians is a family-run practice that has been in business for over 40 years. However, they started to experience a decline in sales and customer loyalty in 2017. So they decided to try something new. Raven & Macaw provided them with the necessary tools and resources to survive and grow.


From the logo to the management software, we did a complete 360 revamp of the practice. We started with a brand new website and an optimized social media strategy. We then started driving traffic to the site and getting people to book.

  • Ranked No 1 on Google Search Engine for relevant keywords.
  • 100 bookings in the first 100 days!
  • An average of 7 online bookings weekly.
  • 5-7 indirect appointments (through calling in) booking weekly.
  • Increased client retention
  • Awarded the best opticians in Oldham
  • 20% Increase in Annual revenue
  • Opening up a second practice
  • 20+ Indirect appointments (Calls) per month
  • 40+ Google Reviews
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