Writing a great SEO blog post is vital for your content. Search engine optimization is a smart way to attract readers to your blog and boost your website’s visibility. While writing a captivating excellent blog is only half the battle to successful content, an effective SEO takes care of the other half of stimulating the reader’s initial interest. With quality and well-optimized content, any reader that ends up on your blog would surely like to consume more of what you have to offer.
SEO works hand in hand with good content. So have it in mind that even if you follow all the steps of a good SEO, it won’t rank high if your content is not good. Whether you are an SEO expert or on your way to becoming one, you stand a high chance of driving more traffic to your blogs with a great blog and following these tips.
Let’s get into it.
Boost the Speed of your Website
Back in the days when 2G network was the best, someone could wait for minutes before a single page was fully loaded. But in today’s market, slow pages tend to be frustrating.
A recent estimate shows that just a one-second delay in your website page can make you lose 7% in conversions. Therefore, if your site earns $100,000 a day, you may end up losing $2.5million in a year. And, of course, that will never be a good experience for any business.
According to eConsultancy, 40% of people bounce out of a website that takes more than 3 seconds to load; about 80% of those people won’t return.
On April 9, 2010, Google decided to add another important factor for a website to rank “site speed”. Nowadays, if your pages are slow, you could lose to tons of websites, regardless of your product or business quality. So a simple hint to boost the speed of your website is to eliminate the non-essential elements. For example, if your website runs on WordPress, deactivate all the plugins you don’t need. Also, it would help if you considered the sidebar but put only essential widgets there.
2. Keyword Research
Keyword research is key to a blog’s success. Most times, what you think may not be the best option because it requires more than thinking to yourself. Also, the most obvious keywords are not always the best choice, and that’s another reason why it is essential to do keyword research before you start writing.
There are a couple of SEO tools out there that can help you carry out your keyword research. These tools provide a value assessment and competitive ranking of your keywords and analyze your competitors’ organic keyword rankings. Knowing which word your audience and customers search for can make your website rule the search results. Include your keywords in the organizing header, the page URL, meta description, and your blog’s title tag.
3. Add Internal Links
This SEO practice doesn’t require you to be an SEO expert. You can make your visitors stay longer on your website and further explore your website by adding internal links. Make the links logical, do not use more than five words for your anchor and make it clear to the readers where the link will take them to or what is of value by clicking it. In addition, Hyperlinking helps search engines find other relevant authority pages you have to offer.
4. Link Your Website to Other Relevant Websites.
Link building is a fundamental part of a brilliant engine optimization strategy. However, some people think that “if I link out to other websites from my page, it takes people off my page”. Well, while that is true, ask yourself, “Will I get from others if I’m not willing to give first?” One of the easiest ways to get other sites linking back to yours is by linking out to others. It also sends trackable traffic, making your site a more valuable and scalable resource.
Furthermore, you can notify an influencer anytime you link to their site. So if your post is valuable, they can link back to you, share the post, or even email it to their huge email subscriber list. And that’s a big up for your business.
5. Customize your URLs
You don’t always want to rely on automatic generated URLs. The structure of your URL is another important ranking factor because a well-structured URL makes it easier for visitors to understand what the page is about quickly. Another reason why this is important is that Search engines understand what a page is about through URL and further allow Google bots to index pages consequently.
- Get a Web Analytics
- Crazy Egg,
- Google Search Console,
- Spring Metrics, Google Analytics, and more can help you see your visitors’ clicks, how they navigate and track your success. knowing these types of software to understand what is working and what is not for better content.
6. Use Plug-ins
It is good to make your job more manageable if you use plugins. Plugins like Yoast (WordPress SEO plugin) helps you with a module on every edit page once you install it. It also analyzes the
- inbound links,
- the meta title,
- Focus keyword placement,
- And the meta title length.
Not only these, but it also marks out any further issue, either readability or SEO-related, that needs to be fixed. Thus, you can make a quick fix.
8. Share Links Across Your Social Media Platform
Nowadays, social media seems to be an essential strategy of SEO. Shares, likes, tweets, and pins can hugely impact websites and draw more traffic. So first, make sure your content is valuable and shared on all your social media platforms.
Secondly, add a visible share button to your post and encourage people to click and share. You can also organize a social media contest to get more shares and engagement. And don’t forget to tag or mention social media influencers in your posts.
The days of a few SEO tricks to secure your website a high Google ranking were long gone. These days you have to spend time not only in writing but also in optimizing your content. By following the tips above, your blogs would be just fine. And if you have any existing blogs already, go back and edit them, make the necessary changes.