Did you know loyal customers spend 67% more than periodical customers? However, most times, these loyal customers don’t just come to you from anywhere; your services and strategies are what attract them. However, they don’t get to stay long without the appropriate services and strategy.
Every business owner wants people to come back and patronise more of their products and services. How can you attract new customers while keeping your already loyal ones? Below are a few takeaway strategies for you:
Communication Is Key
Without a doubt, there won’t be any business at first. Talk about gaining loyalty. It would be best if you communicated before clicking. Not just any communication; you need to express values.
Communicate what makes your brand/firm different from others. Nevertheless, this is not a one-man’s job. Instead, you and your team can develop this dashing strategy that outlines all the uniqueness of your brand.
More than 75% of people buy things based on beliefs. So tell them how you will serve them better than other brands. And by that, you get to own their trust.
Know Your Customers
It is of enormous importance for every business to know its customers. Knowing them lets you know what they want from your company, which gives you more ways to please and keep them. Once you know your customers and how to provide more value, you’ll hardly have a competitor.
An excellent way is to keep up with little conversations after the transaction. This can lead to you learning about hobbies. Why are hobbies important? They are the best point to know how you can provide more.
Extraordinary Customer Services
You don’t want your customers to have anything less than the best experience. Customer experience makes your customers stay. Your mode of interaction, how decent and friendly your employees are, and how good of assistance speak for you.
All customers have high expectations from customer services; you can easily win a customer’s heart by replying to them quickly. So find a way to make your customer support quick, helpful and easy to reach.
Add Customer Rewards
If you chip this into your business, you can keep many customers coming back to you. Rewards can be of different types, including discounts, buy three and get one free, refer a friend and get a gift, including other exclusive offers and giveaways. Recent research showed that respective brands rewarded about 71% of loyal customers.
Remember, your customers could have gone for other options but chose you so that they would feel appreciated. A loyalty program is an excellent way to give them something in return, keep them and attract more.
Complaints Aren’t Disadvantages
People complaining doesn’t mean your business is failing. Otherwise, you can use these complaints and negative comments to your advantage. You understand what customers need through negative comments and find ways to fix/provide those needs.
So generally, negative reviews help a lot in improving your services. Furthermore, don’t ignore any negative thoughts; you can apologise to the individual, thank them for drawing your attention to the problem and find possible solutions to fix the problem.
Inbound Marketing Is a Good Practice
Inbound marketing is a great way to attract new customers and still keep the already existing ones. For example, you can provide helpful content on your website through blogs, videos, ebooks, and more. If done well, these contents can quickly turn visitors into potential loyal customers.
The quality of your products and services, including your ability to please your customers, significantly influences your sales and revenue generation. The more they keep coming, the more sales you make. So always try to make your services about your them, because there wouldn’t be your business without them.
Try out digital ways to attract new customers/clients. Try video marketing.