Ideas don’t get done on the shelves, It’s about time you start your optical sales and we know the best way too. The world keeps changing daily; my best song in 2022 may not even be on my playlist today, and I may still have my best movie from 2021 but probably in my desktop recycle bin. Well, it’s not only me; I bet what you liked yesterday may not even cross your mind today.
As everything keeps changing, so does the optical market. These things must change at some point because eyewear is more like an individual’s life. Some use it to enhance their sight, while others use it as a fashion statement. Why?
It was estimated in 2020 that the world eyewear market stands at around $140 billion, and it’s estimated to reach over $195 billion in 2027. So it looks like it is not slowing down anytime soon, but you can change your strategies to keep up and drive more optical sales. Below are a few ways you can increase your visual sale in 2023.
First Impression Matters
How you arrange your frame display of the floor plan can make some go, “Oh my…” or make them go “, Nah, never mind….”But, the fact is, how organised you are; from the floor layout, the lights in your showroom, display cases and frame boards, can seriously impact your sales.
Lightening your showroom is very important. Make sure everywhere goes bright and balanced to flash out your suitable products.
Make a clear route for people to browse through your showroom easily. Let everything be displayed and could be easily seen.
The theme of the showroom quite matters. Make it unique, and try to differentiate each of your frame lines. The theme helps put everything together and makes it look more professional.
Lastly, how you arrange the frames makes your store stand out. There are better ideas than using a single or flat frame to sell more. Instead, use different and unique styles this year.
Your Staff Speak for You
It’s either they boost your market or break it, take note. How do your staff interact with customers? How do they connect and use the connection to promote your optical sales?
Sale talent skill doesn’t naturally come to everyone. Train your staff on how to improve their sale talent skill. There are training scripts and techniques for this skill. This will make them more focused and well-equipped while interacting and responding to customers.
Your staff’s optical knowledge and sale skills can say a lot about how professional your optical practice is.
Branding
This is the key to every successful optical business. You are halfway there if you ensure that your optical branding is subtle and consistent on marketing channels. Make it easy for your potential customers. Your name, colour codes and logo should be unique and distinguishable from others. A catchy motto or slogan works well too. With a glimpse, they should be able to say, “yes, this is you”.
Marketing is Key
You can’t just have good products and then decide to sit down and expect magic to happen. It’s 2023; marketing your products is more like a gate pass to reaching out to more potential clients. Being active on all social media platforms is still among the optical market’s top promotion and marketing options.
With the number of active social media users, many customers are now found online. You can stay on top of potential customers’ minds by generating consistent promotional campaigns through all social media platforms. It will further help you build new business relationships and boost your store’s visibility. Use analytics tools for every social media platform to track engagements; this will help you understand the type of posts that work best for you. Share the reviews of existing customers for new customers to know what they are jumping into
Email marketing is also an opportunity to reach out to existing and more potential customers. It is advised to email your potential customers at least once a month for updates, new staff or products, blogs or discounts that they can benefit from
Discount Packages
As you market your products, try to chip in discounts. They sell for $100; we sell for $95 or buy 5 and get 1 for free, or refer 3 people and get 1 for free. You can also go for free on the first repair. There are so many ways to chip in discounts to your product. The hint is that nobody won’t appreciate a good deal. But, no matter how little the discount is, people will appreciate it.
Of course, discounts can significantly shrink your business, and that’s if you don’t take a survey. So, keep an eye on the number of deals. Adding up your little daily profit will sum up to more than some that sold just one or two for a high price.
Paid Ads
Paid ads are always a yes-no when it comes to boosting your sales. However, you can increase your sales and traffic to your optical website through PPC. Another huge benefit of using PPC is that your optical shop stands a chance of appearing on popular search engines. Targeted ads help entice your potential customers and keep you on top of the ranking list of the products you sell.
Know your Optical Catalogue
By knowing each frame on your list and its story, you should be able to differentiate between the different types of frames, the colours and the materials used. Also, these stories and differences will give patients more reasons to connect with your various frames and help you ensure that each frame reaches its full sale potential. Also, it’s important to create an online store.
Engage in Observance Days
You should participate in every or almost every eye-related observance day. These days are incredibly beneficial to create awareness, get along with existing customers and display more giveaways and discounts to boost revenue. See more tips here.
