Search engine optimisation (SEO) is an intelligent way to entice interested readers to your blog, which is an excellent way to nurture your website’s visibility. While writing captivating awesome blogs is only half the battle to booming content for your business, an effective SEO takes care of the other half of stimulating the reader’s initial interest. With quality and well-optimized content, any interested reader of your blog would surely like to consume more than just a single script.
SEO works hand in hand with good content. So remember that even if you follow all the exemplary steps of SEO, if your content is poor, it won’t rank high.
Whether you are an SEO expert or on your way to becoming one, with awesome blogs and the tips below, you stand a high possibility of pushing more traffic to your business.
Let’s get into it.
Boost the Swiftness of your Website
Back in the days when the 2G network was the best, someone could wait minutes before a single page was fully loaded. But in today’s market, slow pages tend to be frustrating.
It was recently estimated that just a one-second delay in your website page could make you lose 7% conversions, meaning if your site earns $100,000 a day, you may end up losing $ 2.5 million in a year, which will never be a good experience, right? Also, according to eConsultancy, 40% of people bounce out of a website that loads for more than 3 seconds, and about 80% of those people won’t return.
On April 9, 2010, Google decided to add another important factor for a website to rank: “site speed”. Nowadays, if your pages are slow, there are tons of websites that you could be losing to, regardless of the quality of your product or business. A simple hint to boost your website’s speed is eliminating the non-essential elements. For example, if your website runs on WordPress, deactivate all the plugins you don’t need or make use of. You should also consider the sidebar, but put only essential widgets there.
A User-friendly Website
Your website should be easy to navigate. Remember, the website is meant to satisfy customers. So ensure your headings are clear and broad enough, and chip in your keywords for better ranking. In addition, ensure that everyone can easily find what they seek on your website without stress.
User-friendly also includes making it mobile-friendly. Individuals access the internet with their phones more than they do with computers. So, if your website is not mobile-friendly, there is a high probability of you missing a lot of traffic, reducing your chance of ranking.
Keyword Research
Keyword research is crucial to a blog’s success. Most times, what you think may not be the best option because it requires more than thinking to yourself. Also, the most obvious keywords are only sometimes the best choice, which is why it is vital to do keyword research before you start writing.
There are a couple of SEO tools out there that can help you carry out your keyword research. These tools provide a value assessment and competitive ranking of your keywords and analyse your competitors’ organic rankings. Knowing which word your potential customers search for can make your website rule the search results. These keywords should be included in your body, organising header, the page URL, meta description and title tag.
Add Internal Links
This SEO technique doesn’t expect you to be an SEO expert. However, you can make your visitors stay longer on your website and further explore your website by adding internal links. Make the links logical, do not use more than five words for your anchor and make it clear to the readers where the link will take them or what is of value by clicking it. In addition, hyperlinking helps search engines find other relevant authority pages you have to offer.
Link your Website to relevant Websites.
Link building is a fundamental part of an intelligent engine optimisation strategy. But some think that “if I link to other websites from my page, it takes people off my page”. While that is true, ask yourself, “Will I get from others if I’m not willing to give first?” one of the easiest ways to get other sites linking back to yours is by linking out to others. It also sends trackable traffic. So it makes your site a more valuable and scalable resource.
Furthermore, you can notify an influencer anytime you link to their site. If your post is valuable, they can link back to you, share the post, or even mail it to their huge email subscriber list. And that’s a big up for you, right?
Customise your URLs
You don’t always want to rely on automatically generated URLs. Your URL structure is another essential ranking factor because a well-structured URL makes it more uncomplicated for visitors to understand what the page is about quickly. Another reason why this is crucial is that Search engines comprehend what a page is about through URL and further allow Google bots to index pages.
Get a Web Analytics
Tools Like Crazy Egg, Woopra, Google Search Console, Spring Metrics, Google Analytics and more can assist you in seeing the clicks of your visitors and how they navigate and track your success. You need these types of software to know what works and is not for better content.
Use Plug-ins
It is a good idea to make your job easier by utilising plug-ins. Plug-ins like Yoast (WordPress SEO plug-in) assist you with a module on every edit page once you install it. It also analyses the content length, inbound links, the meta title, focus keyword placement, and the length of the meta title. Not only these, it marks out any further issue, either Readability or SEO related, that needs to be fixed; you can make a quick fix.
Share Links Across Your Social Media Platform
Nowadays, social media is an essential strategy for SEO. Shares, likes, tweets and pins can significantly impact websites and draw more traffic.
Ensure your content is valuable and can be shared on all your social media platforms. Add a visible share button and encourage people to click and share. Organise You can also organise a social media contest to get more shares and engagement. Tag social media influencers in your posts.
Gone were the days of a few SEO tricks to secure a high Google ranking for your website. These days you have to spend time not only in writing but also in optimising your content. By following the tips above, your blogs will be just fine. And if you have any existing blogs already, go back and edit them and make the necessary changes. Always be on the lookout for current marketing trends.
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