Influencer marketing is a form of social marketing involving endorsements from influencers, with an expert level of social influence in their field. (WIKIPEDIA) In this article, we will be discussing the benefits of influencer marketing to your practice.
“People do not buy goods and services. They buy relations, stories, and magic.”
– SETH GODIN.
According to Forbes, Influencer Marketing is growing faster than digital ads, with emphasis placed on industry followers to foster growth in your own business.
Here are five benefits of influencer marketing to your practice
BUILD BRAND AWARENESS AND TRUST
Influencers have been able to build a close relationship and trust with their fans. Therefore, their content and recommendations can be trusted. However, influencer marketing can expand your reach online with their social media users. It will help your brand and service generate awareness from the influencer.
When the influencer is someone, the audiences trust a lot, they tend to also trust your brand and therefore a wide brand awareness is created for your brand and what it entails.
REACH YOUR TARGET AUDIENCE
Your brand is already placed in front of social media users that are already interested in your services. The influencer will therefore motivate this audience on social media to patronize your brand. By sharing an influencer’s content, you’ll gain their fans attention and sharing your message in front of an engaged audience. You tend to reach your target influence by how frequently your influencer consistently tells theirs fans about your brand. Consistency begets reached target.
INCREASE YOUR FOLLOWER COUNT
When your influencer delivers content that solves problems, educates, and inspires your intended audience, as influencers are already in tune with the needs of the people they serve. They tend to tell their followers exactly what they want to hear thereby, convincing them to follow your brand and therefore it increases your follower count for your brand.
The more followers increase, the more brand awareness for your brand.
GAIN SOCIAL MEDIA SHARES AND EARNED MEDIA
Influencer marketing which involves sharing influencer’s content can help fill in the gaps of your own content schedule. Having enough content ideas to post on your page to promote as well brings about more social media shares by the audience. By using analytics, you get to monitor your progress from your audience. When the influencer posts content promoting your brand, they share it on their post or stories which gets a wide brand awareness.
GENERATE LEADS AND DRIVE SALES
In order to generate leads, you need to know what your audience is most attracted to. However, you need the influencer to generate content that will be all media-worthy. Moreover, you can create social media pages like a Facebook page, Twitter profile, etc to attract and engage your audience, then funnel them through your process to become leads.
The key to maximizing influencer strategy is ensuring that you’re providing valuable content that adds to their social media presence also, ensuring value on both sides. By generating attractive, you’ll therefore drive high sales for your brand.
‘‘People can break through the noise. People trust People. Influence is about relationship’’.
-Ty Heath, LinkedIn.