Picking Your Company Logo and what it says about Your Brand

A logo is a graphic mark or emblem that identifies a company, organization, or product. Graphic- Logo-Company – Brand are all basic keywords to consider, when picking a new logo for your company. A logo is a symbol that represents the company’s identity. It communicates the company’s values and its commitment to continuous improvement.    ‘The strongest logos tell simple stories –    Sol Sender.  Image source – Logodesign.net Your logo should be present wherever you are: in stores, websites, etc.

1. Pictorial Logos- Are logos that use popular, well-known symbols to represent a brand to express ideas. An example is Apple using a half Apple symbol to represent its brand.
2.  Abstract Logos- Are types of  logos that should  be studied, for easy recognition. For instance, The Slack brand using various symbols ,however now using multicolored round shapes for their logo.
3. Word mark Logos- Are better known as the logotypes, However ,these are acronyms of the brand that are styled into logos for easy identification. For instance, the CNN brand, which can easily be identified when seen by the audience.
4.  Letterform Logos- Are logos that are in a single alphabetical word which represents a brand.  An example is Netflix, which uses a Red ‘N’ as its logo, which is symbolic and easily identified by the audience.                                                                                                                                                                                                                                                                                                                                                                                                                                                                             HOW TO PICK THE BEST COMPANY LOGO FOR YOUR BRAND? Picking a company logo depends on the name of your company, the services you offer or products you sell as a brand. In other words, Your logo should therefore be a reflection of your brand, in order to influence the marketing society.

                                                                                                                                                                    WHAT LOGO IS BEST FOR YOUR BRAND?

   Companies with short names should ensure to make use of the Word mark logo, to keep the clarity of the brand. Most importantly the font is also important as the color, which attracts or not but still represents your brand for who it is. Companies that make use of Abstract and Pictorial logos in order not to get their customers  confused should make the logo straightforward and not complicated to represent brand personality. Companies with longer names are to go with letterform logos for easy identification as a brand to their consumers.  The company logo is very important in other to portray your brand’s design.                                                                                                                                                                            ‘Design is the silent ambassador of your brand.’ –    Paul Rand.                                                                                                                                                                                                                                                                                                                                                                        In conclusion, Note that Graphic- Logo-Company – Brand are all basic keywords to consider, when picking a new logo for your company.