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Email Marketing VS Social Media Marketing : Key Differences

It’s a common misunderstanding that Email Marketing and Social media Marketing have no differences, as they are both online inclined. Email Marketing, according to Wikipedia, is the act of sending a commercial message, typically to a group of people, using email. In its broadcast sense, every email sent to a potential or current customer could be considered ‘Email Marketing’. It involves using email to send advertisements, request business, or solicit sales or donations. “Every email is a customer survey of your target market; by testing, they vote on what resonates best with them.” – Kath Pay. Email marketing allows brands the opportunity to convert leads to sales by nurturing relationships more directly.

What Is Email Marketing?

In 2015, A study by the U.K.-based Direct Marketing Association (DMA) found that for every $1 spent, email has an average return on investment (ROI) of $38. For more on the power of email marketing, check out our email marketing statistics by industry. Email marketing can help you build a bond with your audience while driving traffic to your blog, social media, and brand. You can even channel your emails and target users by demographic, so, therefore, you’re sending messages your audiences want to see the most.

Here are some benefits of Email Marketing-

  1. Personalization and segmentation 
With Email marketing, you can personalize messages. You can also segment your marketing list so that your customers receive messages from you that they are interested in. This will help boost their engagement with you. Email marketing doesn’t allow your content to go out to the general audience. Instead, you’re able to segment your subscribers according to how they interact and associate with your brand. For instance, an eyewear brand creates emails for clients, who’ve purchased specific eyewear product in the past and let them know about an upgrade or discount on particular eyewear.
  1. High ROI always for your brand-
Email marketing continues to deliver an impressively high return on investment for businesses. According to DMA and Demand Metric studies, the average return on investment (ROI) for email marketing is 122%, which is more than four times higher than other marketing formats, including social media, direct mail, and paid search. However, for your brand increase on investment, Email Marketing is the advised type of marketing to indulge in.
  1. Conversions and increased sales 
   Your clients can easily click on links and follow your call-to-action immediately if you have a new promotion. Email marketing is quite effective at every stage of the buying process. For instance, Email marketing can influence someone to choose your product, nurture the customer relationship post-transaction, and encourage future purchases.


According to Investopedia, The term social media marketing (SMM) refers to social media and social networks to market a company’s products and services. Social media marketing provides companies with a way to engage with existing customers and reach new ones while promoting their desired culture, mission, or tone. In addition, social media marketing has purpose-built data analytics tools that allow marketers to track the success of their efforts.


“Social media is about the people! Not about your business. Provide for the people, and the people will provide you.” – Matt Goulart. Social marketing comes with so many benefits; here are few essential benefits below-
  1. Higher Search Engine Rankings- Search engine optimization is significant for achieving higher page rankings and obtaining traffic to your business website. Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. As a result, your brand has been able to rank in the top positions for your keywords, will revolutionize your traffic and continue to generate positive results for your business.
  2. Higher Conversion Rates-
Your brand gains more opportunities for conversion. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing enables your brand to share content, comments, and posting statuses on social media; it personifies a brand.
  1. Great Customer Satisfaction- 
Social media marketing is an online communication platform. Customers appreciate knowing that when they post comments or reviews on your page, they receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that you are attentive to your visitors’ needs.  


Both collaborate to achieve the ultimate goals, but they each take different routes. For instance, while social media marketing is better when your goal is to expand your reach and engagement, Email marketing is better at driving sales. Social media marketing interacts more with the audience. While, email marketing involves automated messages. Social media marketing is cost-effective, Email Marketing is less expensive. Social media marketing requires a lot of time. Email Marketing is time-saving.     Note: If you have to choose between email or social marketing, then make your choice based on your brand’s goals.   Image source-
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