Social media is all about being creative and applying strategies. This may look enormous, but it is worth doing it compared to its benefits (if done right).
Do you know that over 90% of marketers use social media as one of their top efforts? Not just that, more than 75% of people who market their products or services on social media are doing better than their competitors who aren’t on social media.
Social media goes beyond just boosting sales; the benefits cannot be exaggerated. It is something that every practice needs today to succeed. So, without much chit-chat, below are 11 crucial social media for your practice.
Fast and Easy Communication
It is easy for your patients/clients to contact you anytime, and you can quickly reply to them. In addition, it is now easier than ever to maintain communication with your patients through various social media platforms.
Through review and chat, your patients can have real-time feedback.
Create Practice Awareness and Recognition
The first primary goal of any practice is to create awareness and be recognised. Awareness and recognition are suitable for your practice because patients trust the practices they recognise; plus, trust comes with loyalty.
Social media have the power to make people aware of your practice. It also allows you to show people how unique your method is. This way, you get to stick to people’s minds even if they are not thinking about your practice.
Better Understanding of the Target Audience
Social media is among the best ways to understand better what interests your target audience. You can monitor their conversations on specific topics and trends and see where they are having problems.
This is important because it gives you ideas about the content you should make and how to reach them effectively.
Tell your Practice Story
You can share the missions of practice via social media. Compelling storytelling can boost your practice image. Storytelling can be through images, text or video. However, it mustn’t be complicated; a simple, straightforward story is enough to boost your practice’s public image.
Responsive Customer Services
Do you know that about 71% of customers who positively responded on social media recommended the brand to others? Therefore, it is vital to have strong customer service because many patients will have their first request or contact with you through social media.
The way they are responded to can be a determining point of whether they stick to you or find another option. Everybody likes immediate feedback on their request, and social media is the best way to handle it.
Build Trust and Loyalty
Over 90% of customers buy from brands they trust. Well, that includes your practice. You can build trust and gain loyal customers on social media through promos, open-ended questions, giveaways, discounts and many more.
People who see you on social media are more likely to trust you. So engage, educate and entertain them with meaningful content. The more they trust you, the more traffic to your practice.
Boost the Traffic of Your Practice Website
Boosting traffic is done by SEO. However, relying on SEO alone for web traffic means you need more traffic. Social media assist in leading people to your website. For example, add a link to your website in your profile and direct people to your practice website through Ads.
Connect with Other Practices and Businesses
Through social media, you can connect with other practices and businesses. There are millions of groups on Facebook, with about 1.8 billion active users across these groups. LinkedIn has over 460 million members, and you can research who to collaborate with. Among the best online business platforms, Instagram has many influencers and content gurus you can collaborate with.
The door to connect with others via social media is almost limitless. This will boost and increase recognition for your practice.
It Helps You Stay Updated
With social media, you won’t miss any industry-related news, trends and updates. By checking on what other people in your industry are doing, you get to know what they are trying to do or accomplish. Keeping up with updates and news is necessary to stay buoyant in the optometry industry.
Increase sales through Paid Ads
Paid ads are always a yes-no when it comes to boosting your sales. However, you can increase your sales and traffic to your optical website through PPC. Another massive benefit of using PPC is that your optical shop stands a chance of appearing on popular search engines. Targeted ads help entice your potential customers and keep you on top of the ranking list of the products you sell.
There are more than just these benefits of social media to your practice. However, these are the significant benefits that every optical practice would highly benefit from. In addition, if you are finding it difficult to manage your social media, consult the digital marketing experts and have it go smoothly for you.