How UK independent opticians can convert walk-ins into booked eye tests - greetings, repairs, frame browsers and front-desk habits that fill the diary.
How UK independent opticians can design a new-patient first visit that turns one appointment into a patient for life - before, during and after the exam.
Most UK optician practices lose bookings on the phone without noticing. How to answer more calls, convert enquiries into eye tests, and follow up the rest.
How UK independent optician practices can build a pre-test workflow that frees the optometrist's day — the four jobs, kit, step-by-step process, training, KPIs, and PMS lifting.
How UK independent opticians can build a Google reviews system that brings in new patients — the moments to ask, scripts that work, KPIs, and where your PMS has to do the lifting.